Social Media Marketing
Social Media Marketing 9 Sections53 Lessons1 Quiz10 Weeks
Curriculum
- 9 Sections
- 53 Lessons
- 10 Weeks
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- Introduction to Social Media Marketing6 ItemsThis section introduces students to social media marketing and its role in modern digital marketing strategies. Students will learn how businesses use social platforms to build brand awareness, engage audiences, and generate leads.
- Building a Social Media Strategy6 ItemsA strong strategy is essential for successful social media campaigns. Students will learn how to define their target audience, create content plans, and choose the right platforms for marketing.
- Content Creation for Social Media6 ItemsThis section focuses on creating engaging and high-performing social media content that attracts followers and encourages interaction.
- Social Media Platforms and Features6 ItemsStudents will explore the key features and tools available on major social platforms and how to use them effectively for marketing.
- Social Media Advertising6 ItemsThis section teaches students how to run paid advertising campaigns on social media platforms to reach larger audiences and drive business results.
- Community Management and Engagement6 ItemsBuilding relationships with followers is key to successful social media marketing. Students will learn how to interact with audiences and manage online communities.
- Social Media Analytics and Performance Tracking6 ItemsStudents will learn how to measure the effectiveness of their social media marketing efforts using analytics tools and performance metrics.
- Social Media Marketing Best Practices6 ItemsThis section covers advanced strategies and best practices used by professional marketers to grow and manage successful social media accounts.
- Capstone Project – Complete Social Media Campaign6 ItemsIn the final section, students will design and execute a full social media marketing campaign for a business or brand.