PPC Advertising
PPC Advertising 9 Sections52 Lessons2 Quizzes10 Weeks
Curriculum
- 9 Sections
- 52 Lessons
- 10 Weeks
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- Introduction to Pay-Per-Click Advertising6 ItemsThis section introduces students to the fundamentals of PPC advertising and how businesses use paid ads to drive traffic, leads, and sales. Students will understand the PPC ecosystem, major advertising platforms, and how paid search works.
- Keyword Research for PPC Campaigns6 ItemsSuccessful PPC campaigns start with strong keyword research. Students will learn how to identify high-performing keywords and understand search intent to build profitable campaigns.
- Creating and Structuring PPC Campaigns6 ItemsStudents will learn how to properly structure campaigns, ad groups, and ads to ensure high performance and better ad relevance.
- Landing Page Optimization6 ItemsLanding pages play a crucial role in PPC success. Students will learn how to design and optimize landing pages that convert ad traffic into leads or customers.
- Campaign Launch and Management6 ItemsIn this section, students will learn how to launch campaigns and monitor their performance. They will explore how to adjust settings to improve results.
- Conversion Tracking and Analytics6 ItemsStudents will learn how to track conversions and analyze campaign data to determine whether campaigns are profitable.
- Optimization and Scaling Campaigns6 ItemsThis section teaches students how to improve campaign performance through testing, optimization, and scaling strategies.
- Advanced PPC Strategies6 ItemsStudents will explore advanced strategies used by professional digital marketers to maximize PPC results.
- Capstone Project – Launch a Complete PPC Campaign6 ItemsIn the final section, students will create and launch a complete PPC advertising campaign from start to finish, applying everything learned in the course.