Email Marketing
Email Marketing 9 Sections52 Lessons2 Quizzes10 Weeks
Curriculum
- 9 Sections
- 52 Lessons
- 10 Weeks
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- Introduction to Email Marketing6 ItemsThis section introduces students to the fundamentals of email marketing and why it remains one of the most powerful digital marketing channels. Students will learn how businesses use email to nurture leads, communicate with customers, and increase sales.
- Building and Managing Email Lists6 ItemsA successful email marketing campaign starts with a strong and engaged subscriber list. Students will learn how to ethically build, grow, and manage email lists while maintaining compliance with data protection regulations.
- Email Content and Copywriting6 ItemsThis section focuses on writing compelling email content that encourages subscribers to open, read, and take action. Students will learn how to structure effective marketing emails.
- Email Campaign Creation6 ItemsStudents will learn how to plan and create complete email campaigns using popular email marketing platforms.
- Email Automation and Customer Journeys6 ItemsAutomation allows businesses to communicate with customers at the right time. This section teaches students how to build automated email sequences and nurture leads effectively.
- Email Analytics and Optimization6 ItemsStudents will learn how to measure campaign performance and improve results through testing and optimization.
- Advanced Email Marketing Strategies6 ItemsThis section explores advanced strategies used by professional marketers to increase conversions and maximize email marketing ROI.
- Email Marketing Best Practices and Compliance6 ItemsStudents will learn industry best practices to ensure their campaigns remain effective, ethical, and compliant with regulations.
- Capstone Project – Complete Email Marketing Campaign6 ItemsIn the final section, students will apply everything they have learned to design and execute a full email marketing campaign for a business.