Digital Marketing Foundations → Tracking + Optimization

Digital Marketing Foundations 4 Sections7 Lessons6 Weeks

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Foundations + Market Understanding
2 Items
Understand how digital marketing works in the real world, how customers make buying decisions, how businesses attract and convert people online, and how to select the right niche, audience, and offer.
- 1.1
  Digital Marketing Fundamentals
- 1.2
  Digital Marketing Fundamentals – Contd.
Copywriting Fundamentals + Emotional Selling
2 Items
A strong strategy is essential for successful social media campaigns. Students will learn how to define their target audience, create content plans, and choose the right platforms for marketing.
- 2.1
  Copywriting Fundamentals + Emotional Selling
- 2.2
  Copywriting Fundamentals + Emotional Selling – contd
Meta Ads (Facebook + Instagram)
2 Items
- 3.1
  Meta Ads (Facebook + Instagram)
- 3.2
  Meta Ads (Facebook + Instagram) – Contd
Tracking + Optimization
1 Item
This section teaches students how to run paid advertising campaigns on social media platforms to reach larger audiences and drive business results.
- 4.1
  Tracking + Optimization

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Meta Ads (Facebook + Instagram) – Contd