Digital Marketing Foundations
Curriculum
- 6 Sections
- 12 Lessons
- 6 Weeks
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- Foundations + Market UnderstandingUnderstand how digital marketing works in the real world, how customers make buying decisions, how businesses attract and convert people online, and how to select the right niche, audience, and offer.4
- Copywriting Fundamentals + Emotional SellingA strong strategy is essential for successful social media campaigns. Students will learn how to define their target audience, create content plans, and choose the right platforms for marketing.6
- Meta Ads (Facebook + Instagram)2
- Google Ads (Search + Display)Students will explore the key features and tools available on major social platforms and how to use them effectively for marketing.0
- Tracking + OptimizationThis section teaches students how to run paid advertising campaigns on social media platforms to reach larger audiences and drive business results.0
- Final Campaign + Case StudyIn the final section, students will design and execute a full social media marketing campaign for a business or brand.0
Digital Marketing Foundations 2
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